Why Right Now Is the Best Time to Be an Independent Artist

The music industry is changing fast, and the days of waiting for a record deal to “make it” are over. With record executives stepping down and the industry shifting, now is the time for independent artists to take control. But being independent today isn’t just about dropping tracks—you’ve got to think like an exec, leverage your brand, and get creative with how you make money.

Think Like a Boss

The big names running things are stepping back, which opens up space for artists like you to run the show. It’s not just about making music anymore it’s about thinking strategically. Kanye West proved you don’t have to play by the industry’s rules. He went direct to consumer, creating a blueprint for going around the middlemen.

If you’re serious about making it as an independent artist, you’ve got to take control of how you release your music. Learn about licensing and making sure you own your music. Streaming services don’t pay much, so it’s time to think beyond Spotify and Apple Music. Consider platforms like Bandcamp or exclusive content that only your top fans get access to. Fans are ready to support you—they just need a reason to.

Use Tech to Your Advantage

This is where things get fun. AI and automation are changing the game. You don’t need a big team to handle marketing or even production anymore. AI can help you run ads, manage fan interactions, and even assist with creating visuals for your album or social posts. With tools like Splice and Soundtrap, you can collaborate with artists worldwide without leaving your studio Technology means you don’t have to wait for the right moment you create it.

Build Relationships and Community

It’s all about relationships and building a community. Connecting with people locally is key, but your reach can be global in no time with social media. Platforms like TikTok and Instagram let you find fans everywhere. Start building a core community online and nurture those relationships. Fans want to feel like they're part of your journey—this relationship is what keeps them engaged long-term.

Crowdfunding is also a powerful tool that allows your fans to literally invest in you. Relationships are the foundation of that success. When your fans feel connected, they’ll want to support you beyond just streaming.

Stand Out By Being You

The industry isn’t just about fitting in anymore. The real win is standing out. Fans crave authenticity, and with the music industry's structure breaking down, you can be yourself 100% and succeed. Focus on your unique sound and brand, and don’t try to be someone else. When you stay true to yourself, you’ll naturally attract people who vibe with your vision.

Being original has never been more important, and the world is ready for you to bring something fresh. Take full advantage of this moment.

Monetize Everything: Think Like You Signed Yourself

Instead of waiting for a 360 deal from a label, think of yourself as the boss of your brand. It’s not just music that will keep you in the game it’s everything from merch to exclusive content to licensing your tracks for films, commercials, and even video games. Look at how Kanye West expanded beyond music merch, fashion, and more. That’s the mindset you need.

Treat yourself like you’re already signed under a big deal, but keep the profits. Create merch, collaborate with brands, and explore *direct-to-consumer* models. Building that relationship with your audience means you don’t need to rely on middlemen or traditional distribution.

Get Creative with Distribution

Let’s be real streaming platforms aren’t paying what you deserve. Instead of relying on streams, find new ways to get your music out there. Think about offering limited-edition physical copies or special digital releases for your core fans. NFTs are a growing way for artists to sell unique digital content directly to fans, cutting out the middleman.

Your fans want to support you, and if you give them exclusive content or experiences, they’ll be happy to pay for it. It’s all about creating value and giving them something special.

Now is the best time to be an independent artist, especially for those who are ready to take control, be unique, and run their brand like a business. The opportunities are endless if you know how to use tech, build relationships, and think creatively about how you make money. The industry is changing, and you have the chance to carve your own path without waiting for anyone’s approval.

This is your time. At Topboompop, we’re here to help you navigate this new landscape and make your independent journey a success.